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Students discuss assignment before class in a lecture hall

What is marketing?

Marketing is the study of product development, distribution channels, and price and communication methods necessary to best satisfy the identified wants and needs of consumers.

Why marketing at OSU?

It has been estimated that marketing and marketing-related jobs constitute about 30 percent of all U.S. jobs. Marketing careers provide a wide variety of activities, significant responsibility and tremendous opportunities to interact professionally with others. Our faculty represent a wide variety of research and professional interests through which they enable students to think critically about all aspects of marketing.
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Career paths

A Marketing major provides the skills necessary for students to pursue career opportunities in:

  • Professional Sales
  • Services marketing
  • Event marketing
  • Market research
  • Social media marketing
  • Promotions and advertising
  • Marketing Analytics
  • Supply chain management
  • Sports marketing
  • Brand marketing
  • Product development

94%of graduating seniors

had employment, job offers, or continued education within 3 months of graduation

Highlights

Student Success

Andy Blye, Marketing major, with President Burns Hargis

"Sometimes you walk into a class with the syllabus and you're scared, but by finding the edge of where your limits are, you can push past them and... continue finding new limits."

- Andy Blye
Rancho Santa Margarita, California

Center for Sales and Service Excellence

The Center for Customer Interface Excellence provides students the opportunity to build a strong foundation for the lifelong development of an outstanding service/sales mentality. Through this program, students connect with professionals and take coursework that counts towards undergraduate degree and certificate requirements. Courses are based on real-world projects and experiential learning activities; students also participate in an internship for course credit.

 

Eastin Center for Career Readiness

Through the Eastin Center for Career Readiness, Spears Business supports our students’ professional growth from awareness, to acquisition of knowledge, to practice and feedback, and ultimately successful implementation.


Explore related programs

Communication & Languages majors Business, Hospitality & Leadership majors
Student Success Center and Eastin Center for Career Readiness
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