Marketing

What is marketing?
Marketing is the study of product development, distribution channels, and price and
communication methods necessary to best satisfy the identified wants and needs of
consumers.
Why marketing at OSU?
It has been estimated that marketing and marketing-related jobs constitute about 30
percent of all U.S. jobs. Marketing careers provide a wide variety of activities,
significant responsibility and tremendous opportunities to interact professionally
with others. Our faculty represent a wide variety of research and professional interests
through which they enable students to think critically about all aspects of marketing.