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What is marketing?

Marketing is fundamentally about building relationships and trust to help customers solve their problems in ways that benefit everyone. In the course of doing this, marketers do research, use analytics, create and manage many types of communication, engage in and manage professional selling, determine pricing strategies and develop distribution channels.

Why marketing at OSU?

From startups to large corporations, firms need marketers. The U.S. Bureau of Labor predicts faster than average growth for marketing manager jobs through 2029. Marketers play an important and strategic role in the organizations they serve, from helping determine strategic direction, providing key leadership, engaging customers, driving revenue to launching innovative new products and services. Our faculty members bring their knowledge and experience into the classroom, equipping students to think critically about all aspects of marketing.
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Career paths

A Marketing major equips students with the skills to pursue career opportunities in:

  • Account management
  • Brand marketing
  • Business development
  • Consumer marketing
  • Customer relationship management
  • Digital marketing
  • Event marketing
  • Marketing research
  • Marketing analytics
  • Professional sales
  • Promotions and advertising
  • Public relations
  • Services marketing
  • Social media marketing
  • Supply chain management
  • Sports marketing

96%of graduating seniors

had employment, job offers or other professional plans within six months of graduation.

 

Highlights

Student Success

Andy Blye, Marketing major, with President Burns Hargis

"Sometimes you walk into a class with the syllabus and you're scared, but by finding the edge of where your limits are, you can push past them and... continue finding new limits."

- Andy Blye
Rancho Santa Margarita, California

Center for Sales and Service Excellence

The Center for Sales and Service Excellence allows students to develop professional sales and customer retention skills. This prepares them for many roles across all industries and helps them stand out and sell themselves. Through this program, students frequently engage with professionals and complete courses that provide practical training and experiential activities as part of the curriculum. Students that apply and are accepted into the program attend monthly meetings and each semester are invited to special networking events. The program is open to students of all majors.

 

Center for Social and Business Impact

The center for Social and Business Impact has a broad mission to facilitate research by faculty members that results in high quality scholarly publications and meets the needs of outside partners such as businesses, NGOs or government agencies. The center also works with outside stakeholders to create opportunities for student engagement through various projects, internships, professional workshops or other offerings.

 

Eastin Center for Career Readiness

Through the Eastin Center, OSU supports students’ professional growth from awareness to knowledge acquisition, practice and ultimately successful implementation.


Explore related programs

Communication & Languages majors Business, Hospitality & Management majors
Student Success Center and Eastin Center for Career Readiness
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