Marketing is the study of product development, distribution channels, and price and
communication methods necessary to best satisfy the identified wants and needs of
Why marketing at OSU?
It has been estimated that marketing and marketing-related jobs constitute about 30
percent of all U.S. jobs. Marketing careers provide a wide variety of activities,
significant responsibility and tremendous opportunities to interact professionally
with others. Our faculty represent a wide variety of research and professional interests
through which they enable students to think critically about all aspects of marketing.
A Marketing major provides the skills necessary for students to pursue career opportunities
Social media marketing
Promotions and advertising
Supply chain management
93%of graduating seniors
had employment, job offers, or continued education within 3 months of graduation
"Sometimes you walk into a class with the syllabus and you're scared, but
by finding the edge of where your limits are, you can push past them and... continue
finding new limits."
- Andy Blye Rancho Santa Margarita, California
Center for Customer Interface Excellence
The Center for Customer Interface Excellence provides students the opportunity to
build a strong foundation for the lifelong development of an outstanding service/sales
mentality. Through this program, students connect with professionals and take coursework
that counts towards undergraduate degree and certificate requirements. Courses are
based on real-world projects and experiential learning activities; students also participate
in an internship for course credit.
Through the Eastin Center for Career Readiness, Spears Business supports our students’
professional growth from awareness, to acquisition of knowledge, to practice and feedback,
and ultimately successful implementation.