Marketing

What is marketing?

Marketing is fundamentally about building relationships and trust to help customers solve their problems in ways that benefit everyone. In the course of doing this, marketers do research, use analytics, create and manage many types of communication, engage in and manage professional selling, determine pricing strategies and develop distribution channels.

Why marketing at OSU?

From startups to large corporations, firms need marketers. The U.S. Bureau of Labor predicts faster than average growth for marketing manager jobs through 2029. Marketers play an important and strategic role in the organizations they serve, from helping determine strategic direction, providing key leadership, engaging customers, driving revenue to launching innovative new products and services. Our faculty members bring their knowledge and experience into the classroom, equipping students to think critically about all aspects of marketing.

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Career paths

A Marketing major equips students with the skills to pursue career opportunities in:

Account management
Brand marketing
Business development
Consumer marketing
Customer relationship management
Digital marketing
Event marketing
Marketing research

Marketing analytics
Professional sales
Promotions and advertising
Public relations
Services marketing
Social media marketing
Supply chain management
Sports marketing

21:1Student to Faculty ratio

in Spears Business classes.

Highlights

Student Success

Avery Russell, marketing major, standing outside of the Spears building.

"I came to OSU knowing only that I wanted to pursue a career in marketing, but with no idea what that truly meant. Spears provided me with a robust understanding of what my future career could be, and how I fit into the vast world of business. An education is important, but at Spears I learned that the personal connections you make are just as important- and I'm leaving here with with the most meaningful relationships."

- Avery Russell
Class of 2024: Marketing, Communications Management

Center for Sales and Service Excellence

The Center for Sales and Service Excellence allows students to develop professional sales and customer retention skills. This prepares them for many roles across all industries and helps them stand out and sell themselves. Through this program, students frequently engage with professionals and complete courses that provide practical training and experiential activities as part of the curriculum. Students that apply and are accepted into the program attend monthly meetings and each semester are invited to special networking events. The program is open to students of all majors.

Eastin Center for Career Readiness

Through the Eastin Center, OSU supports students’ professional growth from awareness to knowledge acquisition, practice and ultimately successful implementation.

Explore related programs

Communication & Languages majors Business, Hospitality & Management majors

Student speaking with employer at Eastin Center Career Days event.