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What is marketing communications?

Marketing is an exciting career. As a marketing student, you will join one of the most popular majors at OSU and at most universities. With an option to focus on the communication side of marketing you will learn to create messaging for advertising, promotions, sales, branding and online promotion. 

Why communications at OSU?

The marketing communications option at OSU provides students with a set of communication tools that are used to deliver a clear and consistent message to target audiences. Marketing provides a wide variety of activities, significant responsibility and tremendous opportunities to interact professionally with other people. A marketing career is often considered one of the best training grounds for the top level of corporations.

Career paths

There are many paths in the marketing industry you can take. Potential jobs include:

Highlights

Marketing Club

The Marketing Club at OSU is an organization of students with an interest in using and enhancing their marketing skills. The club uniquely equips students to become more marketable in the workplace by providing experiential learning opportunities through partnerships with local, regional and state-wide businesses and non-profits.

 

Professional Sales Club

The Professional Sales Club at OSU is open to students in all majors who are looking to develop in one of the most important areas in business: sales and business development. Students will learn sales techniques, engage with industry-leading guest speakers, and cultivate important networking and interview skills.

 

Eastin Center for Career Readiness

The Eastin Center at Spears Business guides and supports our students so they are prepared to pursue professional opportunities, practice continued growth and fully develop that contribution.

 

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