Sports Marketing & Revenue Generation option
What is sports marketing?
Why study sports marketing at OSU?
Career paths
Graduates can pursue diverse career paths, including roles in professional sports organizations, collegiate athletics, sports apparel companies, and media firms. Potential jobs include:
- Social media manager
- Content development specialist
- Service and fan experience associate
- Name Image & Likeness (NIL) Director
- Revenue Generation Specialist
- Marketing Manager
21:1 Student to Faculty ratio
in Spears Business classes.
Highlights
Brand Squad
The Brand Squad is a group of top Spears School of Business students at Oklahoma State University who have been trained and certified to assist our OSU students and student-athletes with their Name, Image & Likeness (NIL) efforts. Each Brand Squad member is matched with an individual(s) to help them generate deal opportunities, assist with their social media, and work on ideas to monetize their personal NIL.
Marketing Club
The Marketing Club at OSU is an organization of students with an interest in using and enhancing their marketing skills. The club uniquely equips students to become more marketable in the workplace by providing experiential learning opportunities through partnerships with local, regional and state-wide businesses and non-profits.
Sports Sales Club
The Sports Sales Club is an organization focused on building students' sales and marketing skills in order to prepare them for careers as leaders in the business of sports through assisting, advising, educating and participating in national sales competitions. Students will also get the opportunity to hear from various professionals in the sports industry.
The club participates in the National Collegiate Sports Sales Championship. It is an opportunity for students to showcase their sports sales skills in a competitive format for a chance at full time employment with a professional team.