Sports Marketing & Revenue Generation option

What is sports marketing?

The Sports Marketing Option provides students with a unique blend of marketing principles and sports industry knowledge, preparing them for a dynamic career. Students learn to develop and implement marketing strategies, social media, sports events, and understand consumer behavior specific to sports. This option often includes practical experiences such as internships with sports teams, agencies, and media outlets, giving students hands-on experience and networking opportunities.

Why study sports marketing at OSU?

The sports marketing option at OSU provides students with the skills to access in-demand jobs, given the global popularity of sports and the increasing investment in sports-related marketing campaigns. This is a versatile and attractive option for those passionate about both sports and marketing.

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Career paths

Graduates can pursue diverse career paths, including roles in professional sports organizations, collegiate athletics, sports apparel companies, and media firms. Potential jobs include:

Social media manager
Content development specialist
Service and fan experience associate

Name Image & Likeness (NIL) Director
Revenue Generation Specialist
Marketing Manager

21:1Student to Faculty ratio

in Spears Business classes.

Highlights

Brand Squad

The Brand Squad is a group of top Spears School of Business students at Oklahoma State University who have been trained and certified to assist our OSU students and student-athletes with their Name, Image & Likeness (NIL) efforts. Each Brand Squad member is matched with an individual(s) to help them generate deal opportunities, assist with their social media, and work on ideas to monetize their personal NIL.

Marketing Club

The Marketing Club at OSU is an organization of students with an interest in using and enhancing their marketing skills. The club uniquely equips students to become more marketable in the workplace by providing experiential learning opportunities through partnerships with local, regional and state-wide businesses and non-profits.

Sports Sales Club

The Sports Sales Club is an organization focused on building students' sales and marketing skills in order to prepare them for careers as leaders in the business of sports through assisting, advising, educating and participating in national sales competitions. Students will also get the opportunity to hear from various professionals in the sports industry.

The club participates in the National Collegiate Sports Sales Championship. It is an opportunity for students to showcase their sports sales skills in a competitive format for a chance at full time employment with a professional team.