The Sports Marketing Option provides students with a unique blend of marketing principles
and sports industry knowledge, preparing them for a dynamic career. Students learn
to develop and implement marketing strategies, social media, sports events, and understand
consumer behavior specific to sports. This option often includes practical experiences
such as internships with sports teams, agencies, and media outlets, giving students
hands-on experience and networking opportunities.
Why study sports marketing at OSU?
The sports marketing option at OSU provides students with the skills to access in-demand
jobs, given the global popularity of sports and the increasing investment in sports-related
marketing campaigns. This is a versatile and attractive option for those passionate
about both sports and marketing.
Graduates can pursue diverse career paths, including roles in professional sports
organizations, collegiate athletics, sports apparel companies, and media firms. Potential
jobs include:
The Brand Squad is a group of top Spears School of Business students at Oklahoma State
University who have been trained and certified to assist our OSU students and student-athletes
with their Name, Image & Likeness (NIL) efforts. Each Brand Squad member is matched
with an individual(s) to help them generate deal opportunities, assist with their
social media, and work on ideas to monetize their personal NIL.
The Marketing Club at OSU is an organization of students with an interest in using
and enhancing their marketing skills. The club uniquely equips students to become
more marketable in the workplace by providing experiential learning opportunities
through partnerships with local, regional and state-wide businesses and non-profits.
The CSSE at OSU is open to students in all majors who are looking to develop in some
of the most important areas in business: sales, leadership and customer retention. Students will learn sales techniques, engage with industry-leading guest speakers
and cultivate important networking and interview skills.