The marketing research and analytics option allows students to gain insights and understanding into how analytics can help managers
understand their businesses and customer behavior, which have has taken on an important role
in many companies.
Why study marketing research and analytics at OSU?
Marketing research and analytics is one of the fastest growing and most influential
aspects of marketing involve data and the information they can yield for making better
The Center for Sales and Service Excellence provides students the opportunity to
build a strong foundation for the lifelong development of an outstanding service/sales
mentality. Through this program, students connect with professionals and take coursework
that counts towards undergraduate degree and certificate requirements. Courses are
based on real-world projects and experiential learning activities; students also participate
in an internship for course credit.