The marketing research and analytics option allows students to gain insights and understanding into how analytics can help managers
understand their businesses and customer behavior, which has taken on an important
role in many companies.
Why study marketing research and analytics at OSU?
Marketing research and analytics is one of the fastest growing and most influential
aspects of marketing involving data and the information it can yield for making better
The Center for Sales and Service Excellence provides students the opportunity to
build a strong foundation for the lifelong development of an outstanding service and
sales mentality. Through this program, students connect with professionals and take
coursework that counts toward undergraduate degree and certificate requirements. Courses
are based on real-world projects and experiential learning activities; students also
participate in an internship for course credit.