Marketing Research & Analytics Option

What is marketing research and analytics?

The marketing research and analytics option allows students to gain insights and understanding into how analytics can help managers understand their businesses and customer behavior, which has taken on an important role in many companies.

Why study marketing research and analytics at OSU?

Marketing research and analytics is one of the fastest growing and most influential aspects of marketing involving data and the information it can yield for making better marketing decisions.

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Career paths

There are many paths a marketing major can take. Many are similar to those of other business majors but with a focus in research and analytics. Potential jobs include:

Account manager
Project manager

Market research analyst
Data analyst

$2.2Min scholarships

awarded annually to Spears Business undergraduate students.

Highlights

Center for Sales and Service Excellence

The Center for Sales and Service Excellence provides students the opportunity to build a strong foundation for the lifelong development of an outstanding service and sales mentality. Through this program, students connect with professionals and take coursework that counts toward undergraduate degree and certificate requirements. Courses are based on real-world projects and experiential learning activities; students also participate in an internship for course credit.

Eastin Center for Career Readiness

Through the Eastin Center, OSU supports students’ professional growth from awareness to knowledge acquisition, practice and ultimately successful implementation.