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What is marketing research and analytics?

The marketing research and analytics option allows students to gain insights and understanding into how analytics can help managers understand their businesses and customer behavior, which have has taken on an important role in many companies.

Why study marketing research and analytics at OSU?

Marketing research and analytics is one of the fastest growing and most influential aspects of marketing involve data and the information they can yield for making better marketing decisions.

Career paths

There are many paths a marketing major can take. Many are similar to those of other business majors, but with a focus in research and analytics. Potential jobs include:


had employment, job offers, or continued education within 3 months of graduation.


Center for Sales and Service Excellence

The Center for Sales and Service  Excellence provides students the opportunity to build a strong foundation for the lifelong development of an outstanding service/sales mentality. Through this program, students connect with professionals and take coursework that counts towards undergraduate degree and certificate requirements. Courses are based on real-world projects and experiential learning activities; students also participate in an internship for course credit.

Eastin Center for Career Readiness

The Eastin Center at Spears Business guides and supports our students so they are prepared to pursue professional opportunities, practice continued growth and fully develop that contribution.

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