Big 12 Undergraduate Admissions Conference

Select your session based on your primary function area: 

• CRM/Data: Sequoyah Room, 280 Student Union
• Marketing and Communications: French Lounge, 270 Student Union
• New Student Orientation: Emeriti Suite, ConocoPhillips OSU Alumni Center
• Operations: Jones, ConocoPhillips OSU Alumni Center
• Recruitment: Barnes/Halligan, ConocoPhillips OSU Alumni Center
  • Session notes
• Tours and Events: Craig Family Room, ConocoPhillips OSU Alumni Center
• Vice Presidents and Chief Enrollment Officers: Crystal Room, 475 Spears School of Business

Enjoy this interactive session with our participating sponsors.

• Understanding Prospective Student Sentiment on the New Big 12, presented by Jenna Briggs, Carnegie
  • Carnegie surveyed over 2,000 prospective students and their parents to learn more about their perceptions of athletic conferences, specifically the Big 12, and how they impact views on reputation and their role in college choice. The Big 12's positioning compared to other Division 1 conferences and the conference's brand personality were included for in-depth discovery and discussion.
  • Presentation link
• Building the Future: Top Engagement Strategies and Academic Programs to Reach the Next Generation, presented by Erin Moriarty, Encoura
  •  Higher education is changing everywhere we look. From students making more strategic college decisions and heavy family participation in college search, to changing modality expectations and a new generation of students with unique marketing engagement, now is the time for colleges and universities to adapt in order to thrive. Join Encoura for this session to dive into the latest expert research on Generation Alpha (now beginning their college searches!) - including their unique decision drivers and behaviors, the most effective communication strategies to engage them and their families and how to ensure your academic programs fit their needs. Attendees will leave with confidence in how to successfully serve the next generation across departments, in addition to gaining connections to higher education experts who are ready to empower your institution throughout the entire funnel with data, tools and strategies for 2025 and beyond.
  • Presentation link
• Navigating Student Trends: Insights for Recruitment and Admission, presented by Bryan Whish, College Board
  • Join us for an exploration of national and state student migration data from IPEDS to understand shifting attendance patterns and their implications. We'll also examine the latest SAT Suite of Assessments participation data for the class of 2024, along with early insights into student engagement in Connections and their potential impacts on recruitment, with a special focus on the Big 12. Finally, we'll share research and insights about admissions, enrollment and student outcomes. 
  • Presentation link

• Generational Trends, presented by Jennifer McClendon, OSU director of recruitment | French Lounge, 270 Student Union
  • Gen Alpha started high school this fall and Gen Beta was born this month! With our offices serving multi-generational families and students, it’s time to examine their needs, differences and how these impact the college search and decision processes. Join us for a fun session taking a deep dive into Boomers through Beta and everything in between.
  • Presentation link
• Utilizing Data in Enrollment Management, presented by Dr. David Mariott, OSU director of CRM systems | Jones, ConocoPhillips OSU Alumni Center
  • Effectively using data to inform and drive enrollment strategies requires the right process and the right people. This session will explore evolving issues of data management and analysis through the lens of OSU and broader trends. Join us for a conversation on the lessons we've learned and the practices that drive those efforts. 
  • Presentation link
• Artificial Intelligence, presented by Patrick Winter, KSU associate vice provost and executive director of recruitment and admissions | Sequoyah Room, 280 Student Union
  • Join us for a discussion on how AI can improve your daily workflows as an admissions professional. This session will explore practical ways to integrate AI tools to streamline tasks such as taking meeting notes, drafting Standard Operating Procedures (SOPs), staff training and more. Attendees will also have the opportunity to share their experiences, discuss challenges and brainstorm innovative AI-driven solutions tailored to admissions.
  • Presentation link
• Strategic Partnerships to Maximize ROI, sponsor panel with Carnegie, College Board and Encoura | Barnes/Halligan, ConocoPhillips OSU Alumni Center (moderated by Karen Chen, OSU Vice President of Enrollment Management)
  • Investing in strategic vendor partnerships can significantly impact your enrollment success, but how do you maximize your resources and return on investment? During this panel-style session, you'll hear directly from our colleagues at Carnegie, College Board and Encoura as they address key considerations when exploring new opportunities or strengthening existing partnerships.

• Mentorship | Barnes/Halligan, ConocoPhillips OSU Alumni Center 
• Staff Retention | French Lounge, 270 Student Union
• Access and Inclusion | Craig Family Room, ConocoPhillips OSU Alumni Center 
  • Session notes
• Onboarding and Hiring/Training | Sequoyah Room, 280 Student Union

• Campus Tour/Athletic Facilities Tour | Depart from ConocoPhillips OSU Alumni Center at 4:15 p.m.
• Shopping | University Store is located in the Student Union and open Monday-Thursday from 8 a.m. to 6 p.m.
• Call or text the concierge line for more options or recommendation | 405-714-8628 

Panelists include:

• Karen Chen, OSU Vice President of Enrollment Management 
• Tim Council, UH Associate Vice Provost of Enrollment Services
• Jamie Hansard, TTU Vice President of Enrollment Management

Moderated by Jennifer McCrady, Senior Director of Enrollment Management, Baylor University

Select your session based on your primary function area: 

• CRM/Data | Sequoyah Room, 280 Student Union
• International | Varsity Room, 456A Student Union
• Marketing and Communications | French Lounge, 270 Student Union
• New Student Orientation | Emeriti Suite, ConocoPhillips OSU Alumni Center
• Operations | Jones, ConocoPhillips OSU Alumni Center
• Recruitment | Barnes/Halligan, ConocoPhillips OSU Alumni Center
  • Session notes
• Tours and Events | Craig Family Room, ConocoPhillips OSU Alumni Center
• Vice Presidents and Chief Enrollment Officers | Crystal Room, 475 Spears School of Business