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What is strategic communication?

Strategic Communication blends an integrated cross-platform curriculum to teach you how to tell great stories. You'll learn how to work with the media to write, record and publish effectively.

Why strategic communication at OSU?

Over the course of the program, you will build a digital portfolio that showcases your talent and skills. Your professors are industry professionals who provide you with insight beyond mere textbook knowledge. With an undergraduate program that combines creative disciplines and business courses, you will have a competitive edge, with a skillset to meet the demands of the real world.

Career paths

Upon graduation Strategic Communication majors can meet the diverse communications needs of any client or media outlet. Students create and maintain a professional portfolio that is a critical tool for students to showcase their media abilities to future employers. Our graduates enjoy successful careers in a variety of fields.

  • Media Planner/Buyer
  • Account Executive
  • Strategic Planner
  • Marketing Communications Manager
  • Media Coordinator
  • Social Media Manager
  • Government Affairs Manager
  • Community Relations
  • Copywriter
  • Art Director
  • Event Coordinator
  • Public Relations
  • Advertising Sales
  • Communications Coordinator
  • Digital Media Manager

Highlights

The Strategic Communication major blends an integrated curriculum to teach you how to tell great stories to attract target audiences. You'll learn how to work with the media across multiple platforms, and how to write, record and publish effectively. After building a foundation, you will receive extensive hands-on experience in researching, writing, designing and publishing digital and print advertisements, communication plans and strategic campaigns. Over the course of the program, you will build a professional digital portfolio that showcases your talent and skills. Your professors are industry professionals who provide you with insight that goes beyond mere textbook knowledge. As one of the few undergraduate programs that combine creative disciplines and business courses, you will have a competitive edge with a skillset to meet the demands of the real world. 

Courses to expect for this major include Introduction to Strategic Communication, Copywriting and Creative Strategy, Graphic Design, and Advanced PR 

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