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Doctorate in Business Administration option in Marketing

The Ph.D. in business administration with a marketing option provides intensive study in marketing while preparing you for significant professional contributions in university research and teaching. The goal is to train students to advance the theory and practice of the marketing discipline. This is carried out within the structure of formal coursework and through informal individual and small-group research efforts. The OSU program emphasizes personal interaction between faculty and students through activities such as a speaker series, research paper series, joint research and social gatherings. A learning environment exists in which both students and faculty can achieve intellectual and professional career growth.


  • The program requires 60 credit hours of coursework

As a major field of study, marketing requires a minimum of 15 hours of course work. The following required Ph.D. seminars provide 9 of the 15 hours:

  • Seminar in Marketing Strategy
  • Seminar in Marketing Theory
  • Seminar in Buyer Behavior

Research and Faculty

Our faculty is large and diverse with 16 members. The faculty has five full professors, five associate professors and six assistant professors. The marketing faculty are generally active in professional associations serving as chairs, co-chairs, track chairs, session chairs and reviewers for nationally visible conferences in our field.


Our faculty has extensive knowledge and interest in marketing phenomena. This permits doctoral students with a variety of interests to receive mentoring and collaborate on research with an area expert. 


Meet our departmental faculty



The School of Marketing and International Business has its own set of requirements for admittance along with requirements for the OSU Graduate College. Please see department based requirements below:

  • The Ph.D. in Marketing and International Business has admitted two new students for Fall 2024. Our next admission class will be Fall 2025, with one or two positions likely to be available. 
  • A cumulative score at or above the 75th percentile on the GMAT or GRE exam. (GMAT is preferred, but GRE will be considered.)
  • The early consideration deadline will be Dec. 16, 2024. Full admission consideration deadline will be Jan. 13, 2025. Late/Final deadline is Feb. 1, 2025 (applications received between Jan. 14 and Feb. 1 will be given consideration only if space remains available in our program).

Cost & Assistance

All doctoral students admitted to the Department of Marketing and International Business are expected to conduct research and based upon departmental needs potentially teach. Our students enjoy half-time graduate research/teaching assistantships. Half-time assistantships carry a stipend of approximately $2,778 per month for nine months. This is supplemented by an additional $2000 from the department. Summer funding is available for students making good progress toward degree completion. Summer support is provided through the Dean's Office and the department and totals nearly $10,000. Total funding for the year totals roughly $37,000. Tuition and fees are paid by both the Dean's Office and the department with the exception of the international student fee. Students awarded half-time research/teaching assistantships should anticipate 60 hours of tuition waivers for a four year program. Doctoral students are provided with health insurance coverage; additional coverage for spouse and children is available at the student’s expense.



Assistantships & Funding Opportunities

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