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Doctorate in Business Administration option in Marketing

The Ph.D. in business administration with a marketing option provides intensive study in marketing while preparing you for significant professional contributions in university research and teaching. The goal is to train students to advance the theory and practice of the marketing discipline. This is carried out within the structure of formal coursework and through informal individual and small-group research efforts. The OSU program emphasizes personal interaction between faculty and students through activities such as a speaker series, research paper series, joint research and social gatherings. A learning environment exists in which both students and faculty can achieve intellectual and professional career growth.


  • The program requires 60 credit hours of coursework

As a major field of study, marketing requires a minimum of 15 hours of course work. The following required Ph.D. seminars provide 9 of the 15 hours:

  • Seminar in Marketing Strategy
  • Seminar in Marketing Theory
  • Seminar in Buyer Behavior

Research and Faculty

Our faculty is large and diverse. We currently have 16 members. The faculty has five full professors, five associate professors, and six assistant professors. The marketing faculty are generally active in professional associations serving as chairs, co-chairs, track chairs, session chairs, and or reviewers for nationally visible conferences in our field.


Our faculty has extensive knowledge and interest in marketing phenomena. This permits doctoral students with a variety of interests to receive mentoring and collaborate on research with an area expert. 


Meet our departmental faculty



The School of Marketing and International Business has its own set of requirements for admittance, along with requirements for the OSU Graduate College. Please see department based requirements below:

  • The Ph.D. in Marketing and International Business will admit three new students in Fall 2022. These positions have been filled. The next admission class will be Fall 2023, with one or two positions likely to be available.
  • A cumulative score at or above the 75th percentile on the GMAT or GRE exam. (GMAT is preferred, but GRE will be considered.)
  • The early consideration deadline is Dec. 5, full consideration deadline is Jan. 15 and the final application deadline is Feb. 1.

Cost & Assistance

All doctoral students admitted to the Department of Marketing and International Business are expected to teach and will be offered half-time graduate teaching assistantships. Half-time assistantships carry a stipend of approximately $2,003 per month for nine months. Students awarded half-time teaching assistantships should anticipate 60 hours of tuition waivers for a four-year program. Doctoral students are provided with health insurance coverage; additional coverage for spouse and children is available at the student’s expense.




Assistantships & Funding Opportunities

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