Skip to main content
Open Main MenuClose Main Menu
HTM students smiling

Get (Hospitality and Tourism) Analytical

Data Analytics field remains one of the most resilient and sought-after areas for hospitality and tourism professionals. A certificate in Hospitality and Tourism Analytics is designed to produce professionals who can convert data repositories into actionable insight for better decisions to enhance effectiveness and efficiency in the Hospitality and Tourism businesses.


This certificate will help to gain high-level strategic thinking and analytical skills in the areas of revenue management and business analytics. Specifically, this certificate will help to apply information systems as tools in forecasting, revenue management, customer-relationship management and other issues in Hospitality and Tourism-related businesses. Skills gained will ultimately enable students to build competencies for advancing career to upper-level managerial positions. Those enrolled in the graduate certificates will be able to transfer the credit hours to the MS in Hospitality and Tourism Management degree at a later date.  



Required courses (6 credit hours):

  • HTM 5503 Big Data Analytics in HTM
  • HTM 5263 Applied Revenue Management in HTM


Elective (6 credit hours - select two of the following):

  • HTM 5323 Hospitality and Tourism Financial Management
  • BAN 5511 Web Analytics and Digital Marketing
  • BAN 5521 GIS Applications in Marketing Analytics
  • BAN 5551 Optimization Applications in Marketing Analytics
  • BAN 5561 Customer Lifetime Value Models in Marketing
  • MKTG 5733 Introduction to Marketing Analytics
  • MKTG 5743 Advanced Marketing Analytics
  • BADM 5513 Fundamentals of Business Analytics
  • MSIS 5673 Descriptive Analytics and Visualization
  • MSIS 5623 Information and Network Technology Management
  • MSIS 5633 Predictive Analytics Technologies
  • MSIS 5643 Advanced Database Management
  • MGMT 5543 Human Resource Analytics


Admissions requirements and deadlines

For fall admission, application must be complete by July 1 of the same year.

For spring admission, application must be complete by December 1 of the prior year.


All transcripts from bachelor degree studies as well as a CV/resume must be submitted by the deadline in order to be reviewed for admission. Applications that are incomplete at the deadline will not be reviewed. This application does not require recommendation letters, purpose statement or entrance exams such as the GMAT or GRE.


Cost and Assistance

Cost for on-campus enrollment

Cost for Tulsa enrollment

Back To Top
SVG directory not found.