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Overview

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Coursework

Required Courses (6 credit hours):

  • BAN 5733 : Descriptive Business Analytics
  • BAN 5743 : Predictive Business Analytics

Elective (6 credit hours - select one of the following):

  • MKTG 5243 : Base SAS® Programming
  • MKTG 5253 : Advanced SAS® Programming
  • BAN 5511-5561 : Short 1 credit hour courses in Web Analytics, GIS Applications in Marketing Analytics, Marketing Optimization, Customer LTV Models in Analytics
  • BAN 5753 : Advanced Business Analytics
  • BAN 5763 : Advanced Marketing Research Analytics
  • MSIS 5633 : Business Intelligence, Tools and Techniques
  • MSIS 5643 : Advanced Data Base Management
  • Other graduate courses as approved by the program director

 

Admissions Requirements and Deadlines

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Cost and Assistance

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Cost for on-campus enrollment

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