This program is designed to help working professionals who do not want to do any coding
and who do not want to pursue a full MBA or MS degree yet, but want to acquire marketing
analytics skills. Expand your marketing analytics skills by analyzing data with software
from major analytics providers like SAS, Tableau and others.
Working professionals admitted to this program can complete the coursework in 12 to
18 months by taking courses online. The program requires taking courses totaling 12
credit hours, and allows for the courses to be double-counted toward a MBA degree.
Required courses (6 credit hours):
MKTG 5733: Introduction to Marketing Analytics
MKTG 5743: Advanced Marketing Analytics
Electives (Select any combination to reach 6 or more credit hours):
MKTG 5243: Base SAS® Programming
BAN 5511-5561: Short 1 credit hour courses in Web Analytics, GIS Applications in Marketing
Analytics, Marketing Optimization, Customer LTV Models in Analytics
MSIS 5633: Business Intelligence, Tools and Techniques
MSIS 5303: Prescriptive Analytics
Other graduate courses as approved by the program director
Admissions requirements and deadlines
For fall admission, application must be complete by July 1 of the same year.
For spring admission, application must be complete by December 1 of the prior year.
All transcripts from bachelor degree studies as well as a CV/resume must be submitted
by the deadline in order to be reviewed for admission. Applications that are incomplete
at the deadline will not be reviewed. This application does not require recommendation
letters, purpose statement or entrance exams such as the GMAT or GRE.